Bowling For Dollars

The college football bowl season is fast upon us. Time to bask in the transparent unlovelyness of ubiquitous corporate sponsorship again. Not only did the number of college bowls multiply like gerbils in the past decade, but also the number of bowls now flouting the name of the corporate sponsor.

Pairing sponsor with the traditional bowl name produces unlikely ugly mashups:

• San Diego County Credit Union Poinsettia Bowl - The picture of beauty, isn't it?
• Chick-fil-A Peach Bowl - The 2-food-groups-in-one bowl
• AutoZone Liberty Bowl - My car is my sovereign right bowl
• Fedex Orange Bowl - Fedex orange, UPS brown bowl

How long until we see a Cotton Pajamas Media Bowl?

tags: football, bowls, blogs, Pajamas Media