The "Gate" gas station/convenience store on NW 13th Street in Gainesville, Florida dropped the price of 87 octane unleaded gasoline to $2.01/gallon this morning, undercutting local competitors by up to $0.30/gallon. Lines of Smiling Happy People crowded the block all day. Lucky SUV owners swamped the station to save several dollars on their prepare-for-the-weekend fill-up.
This particular station typically sells its gas for a few cents less than other Gainesville stations, and is well-known among locals. The Jacksonville, FL owner of the station was not available for comment. We'll watch what happens to petrol prices in this area in the next day or two and report whether it was a stunt or a trend-setting move.
Note to gasoline retailers nationwide: Summon your honesty and tell us all, why don't you do the same?
Friday, May 06, 2005
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